RESEARCH CLUSTERS
Chapters or Papers that have been submitted will be reviewed by these Panel of Experts and their team members.
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Consumer Market Based Research
Dr Malliga Marimuthu
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Venturing into current, fashionable, innovative, sustainable, timely, far reaching, dynamic, integrated, trans-disciplinary and fast growing research areas in:
o Applied marketing
o Contemporary marketing
o Service marketing
o Experiential marketing
o Wellness marketing
o Applied marketing
o Contemporary marketing
o Service marketing
o Experiential marketing
o Wellness marketing
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Enterprise Management & Control
Dr. Phua Lian Kee
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Producing ideas and suggesting solutions that promote sustainable risk management practices especially in the areas of:
o Management control and audit
o Governance and earnings management
o Reporting and accountability
o Accounting education and tax Islamic accounting
o Management control and audit
o Governance and earnings management
o Reporting and accountability
o Accounting education and tax Islamic accounting
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Financial Market based Research
Assoc. Prof. Dr. Zamri Ahmad
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Becoming a respected research cluster producing research of international quality covering all major areas in Finance including:
o Corporate finance
o Financial market efficiency
o Corporate finance
o Financial market efficiency
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Human Capital Development
Prof. Aizzat Mohd. Nasurdin
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Providing and encouraging research in human capacity and capability building, especially in:
o Sustainable leadership
o Workplace attitudes and behaviour
o Entrepreneurship and enterprising culture
o HRM/HDM and talent management
o Strategic management and organizational issues
o Ethics/Governance and social responsibility
o Sustainable leadership
o Workplace attitudes and behaviour
o Entrepreneurship and enterprising culture
o HRM/HDM and talent management
o Strategic management and organizational issues
o Ethics/Governance and social responsibility
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Operations Management
Dr. Wong Wai Peng
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Becoming a centre of research for operations management for academic and businesses in:
o Strategic operations management
o Tactical operation management
o Execution operations management
o Operations performance and operations research
o Strategic operations management
o Tactical operation management
o Execution operations management
o Operations performance and operations research
